Rapife – Clothing that alerts baby fever by using innovated fibers
Great history most of the times begins with little actions, putting together hard work that creates something and that something is the case of Rapife, a textile company found in 1923 on a first floor of a family from Spain. Rapife is an example of growing despite the adversities.
This company, that now produces all its products in Spain and that based on sales and globalization started production with China and Bangladesh for a period of time; but then, due to the low prices from competitors, the company stopped importing on 2009.
At that time, the trusted the Spain brand because of it natural and organic fibers, it was a complicated and risky change since it meant to decrease production to 7,000 units per day when it usually was 17,000 to 10,000 and invoicing from 8 million euro per year to 4.5 million euro.
But this was a change that also implicated to get back to the dream to fight for an innovated project: “We had it clear, we wanted to sale Spain brand; meaning products with better quality and best finishes” explained Ramon Espi.
It also had to do with the environment. “There are colored rivers in China and Bangladesh because of the tint processes, in Europe, the processes are much controlled, they use water treatment etc…Obviously a tint technique will never be friendly to the environment but we can make its foot print less visible”, said Espi.
That is how they got Made in Green stamp that certifies the garments being made free of toxic substances, respecting the environment and workers’ human rights. Another change was to incorporate an infrastructure of investigation and development, including a laboratory that investigates new materials and process and another department dedicated to new designs and models.
Their effort are now paid by their new innovations, like baby bodies thermo chromic that indicate if the baby got fever through a stamped baby doll on the body that changes from purple to red when the temperature is high. They are also known for their natural fibers like bamboo and casein.
Rapife quit the big buildings and now they handle their business by direct sales thought their website. For 2016 they expect their sales to grow 20% and to do business with Germany, France, Italy and so others.
For Salomon Juan Marcos Villarreal, president of Grupo Denim, this is a great family story that deserves to be told around the world. “It all starts with a dream, then a decision is made in order to accomplish that dream, this is how great business are built”, said Salomon Juan Marcos Villarreal.